AI That Listens, Sees, and Understands — On the Edge
always listening

Have I told you how much I love those Moto X ads?

27th Sep, 2013
1 min read
Have I told you how much I love those Moto X ads?

I think everybody in the speech industry must know about Motorola’s touchless control feature. Their ad campaign using comedian/actor TJ Miller has been a smashing success. Although their ads started off a bit racy (“touch each other not phones”), the switch to Miller introduced  the “lazy phone guy” (which appears to be a knock on Apple) and better  showcases key features and advantages of Moto X. The big advantage is in the low power speech activation technology that calls up Google Now without touching the phone!

The lazy phone campaign has ads for each of the device’s key features – Touchless Control, Quick Capture, Active Notifications, and the “Design It Yourself” concept. They are all entertaining, but it’s the touchless control that brings the most laughs. The first video went viral with over 15 million views, making it one of the most popular mobile phone ads ever.

The new touchless control ad is pretty funny with hundreds of thousands of views and growing!

Related Articles

Voice Control
27th Apr, 2026
Webinar Recap: Stop Renting Your Voice Stack
Todd MozerTodd Mozer
2 min read

Our recent webinar brought together Sensory leaders to explore one of the biggest questions in voice...

Voice Control
15th Apr, 2026
The New Era of Zero-Latency Voice: How Sensory is Revolutionizing Tiny STT with LiteRT and NPU Acceleration
Todd MozerTodd Mozer
4 min read

For decades, the "Holy Grail" of speech recognition has been the ability to process natural language...

Voice Control
2nd Apr, 2026
Designing Reliable Wake Words for Action Cameras
Todd MozerTodd Mozer
3 min read

Action cameras are built for moments when the device is out of reach, out of view, or exposed to wind,...